Tango League Toronto has offered adidas an outlet to connect with players who rule the streets. A small sided showcase of the game, it has taken over city after city. In Toronto, football is huge.

Creative Brief

adidas contacted me to create 16 custom logos and 16 kits for the teams partaking in Tango League Toronto. I was also tasked with creating customized t-shirts that each guest would take home. I was given complete creative freedom in terms of color, imagery and product.


The strategy was to create 16 team identities that gave a nod to popular Toronto burroughs.
Identity Concepts

the kits utilized adidas new teamware (condivo model) paired with team-specific color palettes to ensure that there were no two teams that were the same.
Client: adidas canada
Location: Toronto, ON
Industry: Sports and Leisure
Status: Completed