float™ is a water safety testing device determined to change water consumption safety on a global scale.

Creative Brief

Leverage color and strong imagery to produce an identity that clearly conveys the concept safe water consumption. 


The strategy was to explore different combinations of color and imagery to create a clear and concise identity that strays from one that is scientific and complex .

Identity Concept

The identity created strays from the scentific innovation associated with the product and focuses more on the human aspect of float™. Utilizing a pantone blue, white space, strong typography and stunning imagery allows for float™ to speak clearly and effectively as a brand.

The float™ identity as attributed

Client: float innovation technologies
Location: Ottawa, ON
Industry: Technology
Status: On-Going